Biographical Information
Mark Myers
Senior Director of Product Marketing, Vivisimo
Mark Myers has more than 15 years' experience in the search and content technologies field helping enterprises to gain maximum value from their information resources. At Vivisimo, Myers is responsible for understanding clients' business challenges and aligning the company's product and service offerings to ensure that organizations achieve maximum return on investment. Prior to joining Vivisimo Myers served in management positions at Convera Corporation and Endeca Technologies.
Articles by Mark Myers
Enabling the New Buyer/Seller Relationship
23 Oct 2011
Customer Experience Optimization
05 Jul 2011
The "customer experience" is the sum of all the interactions that a customer has with your company. It defines your company in terms of how easy or difficult it is to do business with, the quality of its products and services, and whether or not it cares about its customers. Ultimately, the customer experience determines how long customers will continue to do business with your company. . . .