Biographical Information
Melissa Risteff
SVP. Marketing & Corporate Development, NewsGator Technologies
Melissa Risteff is responsible for marketing and corporate development at NewsGator. She has been a leader on the forefront of knowledge management, Web 2.0, social computing and marketing technologies for nearly two decades. Prior to NewsGator, Risteff was the CMO at a collaborative analytics software firm, the VP of marketing and product for an e-learning company, and has held many senior level marketing and product management roles at Sun Microsystems and General Electric.
Articles by Melissa Risteff
Implementing "Social SharePoint" In Financial Services
16 Oct 2011
Social computing has fundamentally changed the way people share and consume information—ultimately boosting productivity and innovation. Through the use of Microsoft SharePoint and social technologies, business conversations are now occurring in transparent work streams, enabling connections and dialogues to happen more expediently—and in some cases to occur under serendipitous circumstances that might never have occurred. . . .
The Merit-Driven Enterprise
17 May 2011
When the traditional business hierarchy works, it's a beautiful thing. The chain of command endures and evolves for good reasons of order and accountability. And although the hierarchical organization has stood the test of time, it is not perfect. Social networks, social media and even social commerce have exposed some of its weaknesses and fundamentally changed expectations. . . .
Social Collaboration + E-Discovery = Possible
20 Jan 2011
The enterprise social medium may be new, but corporate governance policies are as demanding as ever. The SEC, for example, requires in-depth records management ofall forms of communication (Rule 17a)—including instant messaging, microblog posts and any customer communications. Social computing lends to e-discovery more than you think. . . .