Articles by Jean-Michel Texier,
Making the Right Connections:
Audience Intelligence and WCM in the Semantic Era
Let's begin with the notion that everyone is a publisher. Everyone with a public-facing website, regardless of industry, is a publisher, and their core goals are the same: Strengthening brand; Increasing findability/visibility; and Improving the customer experience. Ultimately, one needs to connect audiences with the content they're looking for. This is easier said than done, as Web audiences have a near infinitude of content options to choose from, and endless routes to get there. The key...