Biographical Information
Christopher Hall
Vice President, Product Strategy, InQuira
Christopher Hall brings more than 20 years of business experience as a senior marketing and product strategy professional in the enterprise software industry. Prior to joining InQuira, Hall was the vice president in charge of the global product strategy initiatives at KANA Software. Hall was also vice president of worldwide marketing for Chordiant Software, where he pioneered the company’s customer experience (Cx) branding.
Articles by Christopher Hall
Myth Vs. Reality
Enterprise Search is Not Knowledge
13 Apr 2010
The myth is that enterprise search and knowledge management are "equivalent" technologies. It's true that both can help customers and agents sift through large amounts of information. By facilitating searches across a wide variety of sources, enterprise search and knowledge management (KM) enable users...
Proven KM Strategies
Five Best Practices That Ensure
Knowledge Management Success
19 Oct 2009
Leading companies all over the world have significantly improved their customer service with well-executed knowledge management strategies. Knowledge management has transformed these companies, enabling them to harness the true value of information to improve overall service, cut costs and boost customer satisfaction and revenues. For other organizations, knowledge management initiatives have been plagued with costly setbacks and obstacles. What can be done to ensure the success of your knowledge management initiative? While the specific goals and implementation requirements of knowledge management vary...
Smart CRM
A Game-Changing Investment for Tough Times
01 Apr 2009
The role of customer service in an organization has probably never been more difficult—or more critical to an organization's survival. In recent months, most customer service organizations have seen operational budgets cut in the neighborhood of 20%. In addition, the customer is getting more dynamic and challenging to serve, with internal reorganizations, bankruptcies and mergers all taking place...