Biographical Information
Brett Zucker
Chief Technology Officer, Bridgeline Software
Brett Zucker is chief technology officer of Bridgeline Software, a developer of Web application management software and award-winning interactive business technology solutions. Bridgeline’s iAPPS product suite is an innovative SaaS solution that unifies content management, analytics, e-commerce and e-marketing capabilities—enabling business users to swiftly enhance and optimize the value of their Web properties.
Articles by Brett Zucker
What is "Integrated Analytics"?
27 Oct 2009
A relatively recent innovation in Web best practices is "integrated analytics"—complete, native integration of your analytics package with your content management system (CMS) and other Web applications. Why would you want this? By integrating analytics with a CMS, content can be updated dynamically to optimize performance levels based on accurate reporting of actual user behavior and actions tracked by the analytics package. Seamless integration between analytics reports and the CMS enable performance-enhancing content delivery to Web pages in real time...