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31 Flavors of Knowledge Management: Which Flavor is Right for Your Customer Service and Support?
TUESDAY, JUNE 9TH, 2009
11:00am PT / 2:00pm ET
MODERATOR   PRESENTERS
Andy Moore
Publisher
KMWorld
Sheryl Kingstone
Director, Enterprise Research
Yankee Group

Reserve quickly —space is limited. Audio is streamed over the Internet, so turn up your computer speakers!

Michael Tarbet
Vice President, Americas
Consona CRM
 

Browsing the KMWorld buyers guide is like a trip to the ice cream parlor. So many flavors! But how do you know which flavor of KM is right for your situation?

Vanilla KM uses basic search to mine a filing cabinet of documentation or present static FAQs. Add some chocolate syrup and you are able to capture knowledge as cases are closed by breaking information down into bite sized chunks that will deliver more precise answers in the future.

Get a little adventurous with say, butter pecan and now you’re capturing and exposing knowledge through numerous web 2.0 channels: self-service, forums, chat, social networks.

For a truly world class customer experience, you’ve got to top it off with whipped cream and a cherry. This flavor of KM is fully integrated into a robust CRM system to improve every customer interaction. It even gets smarter as it’s used

If you’re not already off to the freezer for a scoop of the cold stuff, register now to join us for an informative conversation
with analyst Sheryl Kingstone, Director of Enterprise Research at Yankee Group. Sheryl will discuss the strategies and technologies used by today’s most successful customer service organizations and explore ways that you can continuously improve customer satisfaction.



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