|
|
| KMWorld Buyers Guide |
9443 Springboro Pike
Miamisburg OH 45342
PH: 937.865.6800
Visit their Web site: LexisNexis.com
|
|
| Products |
|
|
| Profile |
|
LexisNexis® is a leading provider of comprehensive information and business solutions to professionals in a variety of areas—legal, risk management, corporate, government, law enforcement, accounting and academic. A member of Reed Elsevier Group plc, LexisNexis helps customers achieve their goals in 100 countries through 13,000 employees dedicated to putting the Customer First.
|
| This company is listed in the following categories: |
|
|
| Articles Mentioned |
|
 |
|
|
|
|
|
|
|
|
Driving Brand Marketing Processes with DAM
Growth-oriented firms with increasingly diverse and demanding marketing operations now need more effective ways of engaging potential buyers across multiple markets, communication channels and collateral presentation formats. This means that marketing operations must cover online and traditional print, broadcast, packaging, in-person and point-of-purchase brand/customer touchpoints. Efforts to develop more effective global multichannel market communications often run into two operational barriers...
Article,
Posted 30 Oct 2007
- Digital Asset Management, Vol II [November/December 2007]
|
|
|
|
|
|