Founded in 1999, SAVO is the industry’s only provider of collaborative Sales Enablement solutions. SAVO’s on-demand Sales Enablement platform maximizes the sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the Sales Enablement challenge—spanning people, process, insight, and technology.

SAVO’s on-demand application and services have been developed and refined through long-standing relationships with companies such as Morgan Stanley, CareerBuilder.com, Acxiom, AutoTrader.com, AmerisourceBergen, Citigroup, ADP, SPSS, and FedEx Kinkos. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.

SAVO plugs your sales reps into the collective genius of your entire organization by connecting them to the best assets, insights and expertise, so that they never sell alone.

Leveraging key Web 2.0 concepts, SAVO enables everyone in the organization to: contribute content, insights, and feedback, regardless of role; rate the quality, relevance, and effectiveness of content through star ratings, comments, and usage statistics; promote or “push” the most appropriate content to sellers via targeted subscriptions and smartlists; harvest the best information for specific selling situations and ongoing refinement; and personalize assets to maximize the impact, without compromising the brand.

Find and Tailor with Ease
SAVO eliminates the traditional content dig by pushing the best assets to salespeople based on their specific selling situations.

By answering a short list of online questions, salespeople provide context into their sales situation, and gain access to a handful of the best sales materials to support their needs. With SAVO, salespeople can:

• Locate the most appropriate sales assets by sales stage
• Subscribe to favorite documents, SMEs or topics—such as industry or product information – to remain abreast of trends and opportunities
• View “SmartLists” to gain instant access to the highest rated, most used, and freshest assets

Further, salespeople can personalize sales materials with no design expertise required—ensuring targeted messaging, without compromising corporate standards for quality and consistency.

Institutionalize the Wisdom of Experts
In SAVO, contributing content doesn’t require an administrator or an IT request. Anyone who should contribute in your organization—be it marketers, salespeople, or subject matter experts scattered across the company—can contribute by uploading a document or writing and submitting an informal post. Even email exchanges can be captured by simply cc’ing SAVO, making it convenient for road warriors to share their latest thoughts.

Through star ratings and comments, SAVO then uses the wisdom of the community to ensure that the best content rises to the top, out-dated materials get flagged, and information on how to use and improve assets gets instantly shared.

Know What Works and Share the Best
With SAVO, usage activity is collected for every asset. Marketing dashboards track the top assets, the highest-rated contributors, and the most active users. Unused content is easily identified, removed or refined, while content that is working can be further promoted across the organization.

In addition to monitoring usage, marketing can leverage SAVO to:

• Control the message by determining what content or even sections of content are pushed to sellers based on the unique selling situation.
• Set up rules to automatically include, exclude, or recommend content.
• Ensure compliance by accessing exact copies of every asset generated from the system.
• Harvest content, insight, and feedback from the community of users to create relevant, marketing-approved assets.

Learn how you can harness the collective genius of your organization at savogroup.com.