LexisNexis launches MarketImpact

LexisNexis has introduced MarketImpact, a measurement and intelligence tool powered by Biz360

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Expanding on an existing alliance initiated in 2004, LexisNexis has entered into what it calls a preferred relationship with Biz360 to provide enterprises with a one-stop approach for deploying a real-time solution that aggregates, analyzes and measures global news and business information across print, broadcast, radio and online sources.

LexisNexis MarketImpact generates visual reports after analyzing the news and business collection of LexisNexis--up to 20,000 sources, including newspapers, trade journals, business newswires, press wires, broadcast media transcripts, and market and analyst reports. In addition, blogs, news Web sites and message boards can be added to the analysis to ensure a comprehensive view of market perception.

LexisNexis MarketImpact is based on Biz360's market intelligence application, Market360. As a co-branded solution, it will include metrics that leverage natural language processing to uncover valuable marketing insights.

The metrics include:

• AutoDiscovery--new functionality that automatically surfaces the most frequently appearing topics and subjects associated with each company and product in a particular market;
• Tone--based on Biz360's proprietary Point-of-View Sentiment technology, this feature "learns" a client's rating preferences for positive, negative and neutral content, and automatically applies sentiment ratings across millions of articles; and
• MediaSignal--an audience reach metric weighted by how prominently a subject is mentioned in an article for more accurate measurement and ROI of communications efforts.