NewsGator and Webtrends have forged a strategic alliance to help organizations optimize their strategic social initiatives. The partnership combines Webtrends Analytics with NewsGator Social Sites.
NewsGator reports its solution enhances the social workplace with smart activity streams, intelligent routing capabilities and robust communities. Webtrends for NewsGator will provide a robust measurement solution to unlock critical intelligence that drives social enterprise maturity across the organization. By better understanding engagement and usage at the individual, department, manager or geographical level, says NewsGator, stakeholders can boost efficiency and productivity by identifying and fostering power users, growing adoption and encouraging collaboration.