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Klue Emerges from Stealth Mode to Improve B2B Competitive Intelligence



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Klue has launched with $4 million in funding, led by OMERS Ventures, with additional participation from Vancouver Founder Fund, BDC Venture Capital, Pallasite Ventures, SK Ventures and others, including Jonathan Ehrlich (Foundation Capital), Daniel Debow (Helpful), and Ryan Holmes (Hootsuite).
 
Based in Vancouver, British Columbia, Klue says it is tackling an underserved problem that all companies face: the need to collect, curate, and distribute competitive intelligence. According to Klue, there is an explosion of information about companies scattered around the web and streams of content being shared by coworkers inside Slack, Salesforce, shared drives and email. As a result, there is a need to provide salespeople with the relevant pieces of that deluge to help them win business.
 
The platform combines information shared by co-workers with "bot-collected intel" from across the web into battlecards and living dashboards of competitor activity. Klue says it solves two problems enterprises face: First, it helps product marketers and enablement teams create and keep competitive content up to date. Second, Klue helps salespeople find and leverage that content inside applications they use every day including Salesforce, Slack, Chrome (browser extension), and email.
 
Klue’s founders include former president of Vision Critical, Jason Smith, and former Sophos chief technologist, Sarathy Naicker.
 
The sweet spot for Klue is with B2B enterprise sales teams, says Smith, noting that 30% or more of deals are lost directly to a competitor. Klue aims to provide a continuously updated lens into customers’ competitors so they can better position their company against rivals, improve sales strategies with prospects, and ultimately close more deals, he notes.
 
According to Klue, mid-to-large B2B enterprises including Adaptive Insights, Dell EMC, Hootsuite, Sage, Paychex, K2, Absolute Software, and DXC (spinout of HP) are already using Klue.

For more information, go to http://klue.com.


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