Saffron rolls out new software

Saffron has just launched its core technology, SaffronOne. The company’s approach is to leverage proprietary associative memory and compression technologies to measure how people interact with data. SaffronOne is said to “learn” individual tasks, as well as customer and product attributes, and subsequently transform associated data into actionable knowledge. The company says the product can be scaled up to Internet populations or down to handheld wireless devices.

Initially, Saffron will focus on customer opportunities within the knowledge management and e-commerce markets. In the KM space, Saffron reports, companies can integrate the software to provide immediate corporatewide access to information by employees. And, because SaffronOne learns through associative memory it can automatically incorporate and manage new knowledge.

Especially in a B2B environment, SaffronOne addresses the need to return accurate, relevant information (such as product recommendations), while maintaining individual models of customer behaviors and decisions for a specific situation.

Current SaffronOne customers include FedCenter, a large B2B electronic marketplace for government buyers; Batanga, a Web-based radio station for Latino listeners; Veridian, which delivers comprehensive information systems to government and commercial customers; and EnCabler, which develops personalization tools for interactive television applications.