SaaS for marketing

Marqui Software has introduced the latest version of its software-as-a-service (SaaS) for simplifying and automating marketing communications.

The company claims Marqui 4.8 is the first solution to help businesses easily and cost effectively take control of all of their branded content and communications output. It adds that the new version includes a number of enhancements said to make it easier to implement, customize and use, including an advanced Menu Builder, e-mail analytics for opt-in subscribers, improved publishing speed, a more user-friendly interface and full integration with Microsoft Active Directory.

Marqui says its new software allows organizations to manage a wide range of communications initiatives, such as e-mail campaigns, newsletters, Web sites, etc., providing users browser-based access to one application that provides content management, document management, business process management, e-mail campaign management and analytics.