With the acquisition of BizIntel Technology, Pinnacle Solutions becomes what is said to be the only full-service, exclusively business-intelligence enterprise. Its mission is to link organizational operations with business intelligence and analysis, including applications for data warehousing, customer relationship management. enterprise resource planning and Web operations.
Pinnacle believes BizIntel’s experience in sales and marketing for consumer package goods and supply-chain applications will complement its own experience offering customers a range of BI technology. Further, Pinnacle says BizIntel brings expertise valuable for addressing the growing demand for click-stream and promotional analysis, as well as personalized, one-to-one marketing based on the large volumes of Web-generated consumer sales and market information.