PeopleSoft, without the drama

Not everything at PeopleSoft is legal maneuvering and brinkmanship relating to the acquisition of J.D. Edwards and Oracle’s hostile takeover bid.

In fact, the company has introduced a new product: PeopleSoft Predictive Analytics for Customer Relationship Management, which is said to transform complex data into useful information, enabling business users to make real-time decisions that increase customer profitability and retention. To speed implementation times, PeopleSoft says, the solution includes two prepackaged analytic templates: Customer Churn and Campaign Response. The templates reportedly help reduce customer attrition and increase customer responses to targeted marketing offers.

The company says its new tool gives both customer-facing employees and business managers the ability to take full advantage of enterprisewide customer information to more effectively guide real-time customer interactions or plot customer strategy initiatives.