Making ads make sense

Applied Semantics has released AdSense, a contextually targeted pay-for-performance advertising solution. The company reports AdSense dynamically generates advertisements comprised of conceptually relevant search terms and pay-for-performance search results targeted to real-time Web content viewed by an online user.

The company claims that by delivering highly targeted advertisements, AdSense enables online publishers to achieve the maximum cost-per-impression for their content. Additionally, since AdSense matches a Web page with advertisements from over 20,000 targeted ad categories, the software is always able to find a targeted ad.

Applied Semantics explains that AdSense is powered by CIRCA technology, a semantic engine that understands and extracts the key concepts on any Web page. The technology makes it possible for AdSense to match the key concepts with the most relevant advertiser in real time. It crawls Web pages, determines key meanings represented on the pages and selects the most effective pay-for-performance search terms.