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Appinions has debuted Influencer Exchange, a new service designed to identify, analyze, engage and monitor opinion and thought leaders on social and traditional media. The company reports the Influencer Exchange is a user-defined, topic-based platform that leverages the power of opinions discovered on media. Appinions offers a 14-day trial during which registered users can create an unlimited number of topics. The company adds that the platform enables PR agencies, marketers and publishers to exploit the power of opinions and influencers to provide constituents with more relevant and interesting content that can be sourced from across the Web or specific sources.
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