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Forrester broadens its reach



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Forrester Research has acquired Springboard Research, a provider of research and advisory services focused on Asia Pacific and emerging markets. A former division of Knowledge Platform, Springboard Research is headquartered in Singapore and has offices in New Delhi and Beijing. The acquisition increases Forrester’s breadth and depth in Asia Pacific, expanding coverage in multiple regional markets.

Springboard Research's 48 employees, including 36 research professionals and its entire leadership team, will join Forrester. Furthermore, Forrester will bolster its expanded organization in Asia Pacific with additional hires in core support positions. Forrester says that with the addition of Springboard, its clients now have access to more local expertise and deep buyer insight in the fastest-growing region in the world.


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