Digital marketing matures

PaperThin has released CommonSpot 6.0, which combines a new user interface with a suite of powerful marketing and development solutions that increase Web site effectiveness, improve productivity and help organizations easily adapt to changing demands for better business results.

Also new is a community site called The Commons, where customers and partners can leverage the shared knowledge, expertise and open source code developed by PaperThin and members of the CommonSpot community.

Highlights of the release include:

• brand management, campaign optimization and community-building capabilities that help marketers increase Web site effectiveness and achieve a tangible return on marketing investments;
• an open source Application Development Framework (ADF) and hundreds of APIs that help IT shorten development time by as much as 60 percent, enabling organizations to adapt more quickly to change;
• an intuitive, dynamic user interface and dozens of enhancements that dramatically improve efficiency and productivity for users at every desk, including a customizable personal dashboard, My Content views, saved searches, saved shortcuts, favorites, advanced search, in-context info panes, WYSIWYG pasting, drag and drop, integration with the PaperThin community site, etc.; and
• a new suite of free applications that can be downloaded from the community site, including: Article Editing, Blog, Calendar, Content Import, Facebook, Forum, Multimedia, Photo Gallery, Portal, Profile and Navigation and more.