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Content optimization

Interwoven has announced a number of new offerings designed to transform content into assets for improving customer relationships and driving revenue growth.

The portfolio includes Interwoven Segmentation and Analytics, a new solution for increasing the conversion of prospects to customers across online channels; Interwoven Collaborative Document Management, a significantly enhanced solution for improving enterprise collaboration of document-intensive business processes; and Interwoven Brand Management and Interwoven Multi-Channel Delivery, new solutions to manage, extend and increase the value of an organization's brand across all customer-facing communication channels.

The Interwoven Segmentation and Analytics solution helps businesses create, deliver, analyze and apply content to transform their online presence, giving marketers a flexible and agile solution for converting prospects into customers. The company reports that a key component of the solution is Interwoven Targeting, a new product that provides online customer segmentation and a dynamic content-targeting rules engine that delivers the right content to the right customer at the right time.

Interwoven says the centerpiece of Collaborative Document Management, Interwoven WorkSite MP 5.0, provides users with enhanced search capabilities and a richer user experience powered by Ajax and other next-generation Web-based technologies and services. The company adds that this update to WorkSite also includes new implementation capabilities that speed deployment and strengthen business process management for interoperability with other enterprise systems and processes. WorkSite MP 5.0 also includes comprehensive capabilities for facilitating e-discovery and e-mail management, as well as improved language support.

The Brand Management offering provides a central source for digital assets and marketing content, including rich media, to ensure that brands are always correctly and consistently represented. The Multi-Channel Delivery solution is said to provide a framework for quickly and accurately delivering content across multiple customer channels.

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