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Big data for voice of the customer



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Clarabridge has released Version 6.0 of its intelligent customer experience platform, which is designed for listening to, analyzing, operationalizing and measuring the voice of the customer.

New and enhanced features in Clarabridge 6.0 include:

  • report distribution—organizations can distribute personalized, localized and relevant reports to individual stakeholders, and users can also specify distribution schedules, collaborate with others within the reports, and view the most relevant customer feedback insights;
  • insight analysis—businesses can gain a detailed understanding of feedback drivers by comparing multiple variables, including brands, products, store locations, business units, regions, customer groups and competitors through a simple wizard; and
  • Hadoop via HBase support—high-volume, on-demand, un-sampled reporting on even the largest data volumes, giving analysts rapid insights across the entire customer platform by gaining understanding amidst the mounds of enterprise data.


Clarabridge says additional features include an enhanced reporting user interface that includes customizable dashboard views, report tabs and repositories and drag-and-drop capabilities, making reporting quick, presentation-ready and distributed throughout the organization.


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