Automating content with analytics

WebSideStory has released Publish 4.0, which it describes as an on-demand Web content management solution that enables marketers to automatically drive Web site content placement based on visitor behavior captured in HBX Analytics.

As an on-demand, Web-based solution, WebSideStory Publish 4.0 puts control of Web site content in the hands of the content owners themselves, freeing valuable IT resources for other projects, says the company. With the launch, WebSideStory completes the integration between the different components of its on-demand digital marketing suite, including Web analytics (HBX), site search, Web content management and keyword bid management.

Additional features in WebSideStory Publish 4.0. include:

• content integration from external sources,
• PHP-based templating system,
• automatic generation of HBX analytics tags for easy analysis, and
• a new and familiar user interface.