All for one

Vignette has unveiled its Digital Services Hub, which enables organizations to manage and deliver rich multimedia content to any Web-enabled device through a single, unified framework. Digital Services Hub also provides tracking and analysis to ensure content reaches the intended audience with the desired effect, the company adds. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated and interactive content, such as streaming audio and video, movies and advertisements, to attract and retain customers.

Digital Services Hub combines Vignette's Next Generation Web solution with other partners to provide a single, flexible application for collecting, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. It brings content, commerce and community together across multiple channels and gives business owners the power to control the consumer experience, drive commerce models, reach desired communities and launch services quickly.