Extending online assets

Land Securities Group, which owns and manages commercial properties in the United Kingdom, is refurbishing and expanding its Web presence via the Rhythmyx Web Content Management solution from Percussion. About 50 internal and external Web sites will use the new system, including Land Securities' intranet, micro-sites for its shopping centers and a new community portal for occupiers of its London portfolio of 200 buildings.

Wendy Antaw, Land Securities' program manager, says, "Rhythmyx puts total control of content from creation to archive at our fingertips. Not only are we saving on the cost and time taken to create new sites, but we're also empowering individual business units to create, manage and reuse content far more efficiently."

Antaw continues, "Because we can monitor everything in one place, the lines of business get the autonomy they need without any compromise in the standard and consistency of Web delivery across the business. Now we're truly in a position to maximize return on content at every stage in a Web site's life cycle, from communicating with key stakeholders and investors during the earliest stages of a development, to leasing commercial units, to maximizing footfall in a shopping center, to creating a community of tenants around a major development."

The implementation began in November 2006 with the launch of six shopping center Web sites and the community portal. The corporate intranet and development and migration of additional sites are planned this year.

According to a press release from Percussion, Land Securities chose its software because it offered:

• the ability to clone sites and leverage design templates to speed site creation,
• a greater control of content,
• simple and intuitive content creation and editing interfaces, and
• simple scheduling of new content for publication.