Powering the Digital Content Supply Chain
The entertainment industry is known for its creative genius, but is somewhat challenged to organize and manage the content it creates. It is now awakening to the advantages of using sophisticated management tools to categorize, track, and syndicate content and is moving toward a true digital supply chain.
Cytura’s Contenuity™ V4 integration platform, which combines content management, document management and digital asset management into a single enterprise content management solution, has been selected by Microsoft Consulting Services as the “Digital Dashboard” and underlying platform solution that ties together the components of the entertainment digital supply chain.
With an integration platform that provides workflow, personalization and security, this system can be leveraged in all areas of the digital supply chain. Contenuity provides a consistent, non-technical graphical user interface whether you are submitting content, checking rights availability or interfacing with an ERP system.
Integrating the supply chain enables a complete, end-to-end solution for applications such as on-demand services (video, audio, games). Personalization and customer relationship management capabilities further convert digital assets into revenue streams by intelligently presenting content of interest to consumers based on previous purchases.
MeTV
MeTV is the leading On-Demand services provider on the Internet. They offer a wide variety of programming, including many feeds from other countries in foreign languages, music, sporting events, and movies. They are unique in that a full length, full screen movie can be watched anytime on-demand, rather than waiting for the next scheduled show time.
Cytura personalizes the menus for MeTV, enables the streaming of entertainment, and interfaces to back-end systems that process the transactions. Contenuity can also present content in any language that increases the market for MeTV services to a worldwide audience.
Digital Dailies
Contenuity has also been used in production scenarios where “digital dailies” play an important role in viewing the previous day’s filming and planning the next steps of production.
For the better part of the last century, filmmakers viewed dailies in a room on a large projection screen.
With the acceptance of video, they began watching dailies on television monitors, reducing their dependence on the fixed screening room. The browser-based Digital Dailies technology is the latest innovation to empower filmmakers.
Digital Dailies saves time and money by making the video quickly available and universally accessible. Films that are shot on location can still be viewed at the studio or anywhere key decision makers happen to be at the time. Production costs are reduced by compressing the film-and-review cycle.
The creative process is one of looking at material, commenting on it, and then changing it, over and over until the desired end product results.
Contenuity’s roles and policies allow users to be defined that can view, modify, approve and publish any type of content. Contenuity also captures the metadata associated with the digital dailies, such as scene, camera, time and date, title, cast and other relevant information. It also allows frames to be tagged to jump to a particular frame or display only certain frames to individuals based on the roles and policies that have been defined.
The Cytura Digital Dailies infrastructure facilitates this type of collaboration by distributing the dailies, capturing the comments and supporting the workflow process in a very cost-effective way. By intelligently applying technology to the current standards of filmmaking, we can open up new efficiencies.
Cytura is a leader in assisting Enterprise Customers, Independent Software Vendors and Solution Integrators, across all industries, solve the complex issue they have with managing distributed and disparate information. Cytura provides comprehensive solutions for creating, aggregating, managing, and distributing all types of content assets on a global scale. Cytura’s flagship product, Contenuity™ integrates content management, document management and digital asset management into a single enterprise platform. For more information, call (877) 929-8872 or visit Cytura