Never before has a public, social phenomenon had such a great impact on the way we do business. But the emergence of Social Networks as business tools have completely re-written the rules.

Join us and leading experts on the business value of “social software” applications as we explain and discuss how Social Networks WORK for business. How the so-called “social tools” … improve work-product … enhance collaboration among employees … generate revenue … and create customer satisfaction.

Moderated by KMWorld publisher Andy Moore, our panel of experts will:

• Translate “Web 2.0,” and explain how to apply those principles to create your OWN “Enterprise 2.0”
• Evaluate the public and business collaboration platforms - including open source solutions - for YOUR company’s specific value-proposition
• Apply "community-style" resources - blogs, wikis and forums - for work collaboration in YOUR organizations
• Improve YOUR customers’ experience through better interaction
• Monitor and analyze customer conversations in social media, surveys and more for actionable insights into sentiment, preferences and customer "cries for help"