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Biographical Information
Brian McDonough
508-872-8200
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Brian McDonough is the research manager, Knowledge Management and Intranet Strategies with IDC (idc.com). He can be reached at bmcdonough@idc.com.
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Articles By Brian McDonough
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Business analytics software as a service (SaaS) is gaining attention and traction in the market. Successful on-demand software vendors have been instrumental in educating the marketplace on the benefits of accessing software functionality through such a model. More and more business analytics software providers are moving to address increasing market demand for software that is updated frequently, hosted off-site and purchased on a subscription basis. Several factors will spur growth for business analytics software offered as a service...
The business analytics (BA) software market—comprised of data warehousing tools, business intelligence tools and analytic applications—has been growing steadily even as spending on business software has slowed in the past five years.
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