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Metrics-driven merchandising


Mercado has released Version 4.0 of its namesake software, which, the company says, combines site search and navigation technologies with merchandising and actionable reporting to provide merchandising managers tools to increase return on retail sites.

Mercado adds that Version 4.0 automates merchandising tasks that are inherently metrics-driven to facilitate and validate decision-making. The company explains that by using integrated metrics from back-end ERP systems, Web analytics data gleaned from Coremetrics, Fireclick and Omniture, as well as customer review and ranking information from vendors such as Bazaarvoice and PowerReviews, Mercado 4.0 enables business users to understand what it calls the "holistic search to sell" view of site activity, enabling them to take nimble actions on traditionally read-only information. Mercado believes that by testing, measuring and deploying the most effective campaigns and merchandising strategies, merchandising managers can achieve higher conversion rates, revenues and profits.

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