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Manna for the midmarket

Targeting midmarket organizations, RedDot Solutions has introduced new versions of its Web content management software, RedDot CMS 6.5, and its content delivery and application integration software, LiveServer 2.3.

RedDot reports that CMS and LiveServer allow business users to share, reuse and control the delivery of content while serving relevant content to targeted audiences. The new features and functionality in the products were developed to extend usability, deliver more relevant content and make site administration more flexible.

The company highlights the following enhancements to the products:

  • Online marketing campaigns and other personalization projects can now be directly driven from the RedDot CMS interface and published to LiveServer using new point-and-click interfaces. The interfaces allow business users to choose content, select market segments with drop down menus and determine exactly how that content should be delivered. The interfaces allow marketers to define and adjust audience profiles and messages in parallel with their communication goals without any IT support.
  • CMS 6.5 provides integration to Microsoft SharePoint Portal Server, allowing organizations to securely publish documents from disparate SharePoint implementations on intranets, extranets and Web sites.
  • Adding to the current capabilities of multilingual site translation, CMS 6.5 also includes an out-of-the-box integration with Trados Term Management for automated translation for multilingual sites. Trados learns and recognizes specific organizational and industry terms, phrases and descriptions to maintain consistent meaning across every language variant of a site.
  • LiveServer 2.3 features faster, more advanced search--a retrieval query can now be simultaneously implemented across multiple projects, including multilingual sites.
  • RedDot LiveServer 2.3 provides a secure environment for administrators to build blogs, forums and other facilities to capture and display visitor comments. Wiki technology can also be incorporated.
RedDot is a wholly owned subsidiary of Hummingbird.

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