Bloomfire premiers Advanced Reporting for customer insights

Bloomfire has launched an Advanced Reporting offering, which the company says is designed to give organizations detailed, easily consumed data that moves beyond views, likes and follows to show the true engagement of collaboration initiatives. Featuring more than a dozen new reports, Bloomfire’s enhanced analytics includes detailed drill-down reports, use case-specific reports, broad filtering and export options, and full API support to ensure customers achieve the greatest ROI across internal and external communities.

Bloomfire’s Advanced Reporting complements its existing analytics dashboard, with common use cases that include:

• sales enablement—sales managers can determine which content sales reps engage with most, and what materials drive the highest collaboration in order to improve the value of all content;
• training—training managers can easily monitor the progress of employees through onboarding assets/materials, and send reminders to individuals as needed in order to speed training activities without compromising effectiveness; and
• customer support—client support directors can quickly determine which support questions remain unanswered and how efficiently individual reps are managing their support queues in order to improve overall customer satisfaction.