What's in a name?

LAS has introduced NameInspector, software designed to bring data hygiene to name databases.

The company says the new product:

• identifies problem records quickly and easily,
• helps to understand the distribution of a names database for targeted marketing,
• discovers areas in data that may need improvement, identifies errors in data entry (such as mismatched fields),
• uncovers ambiguous or rare names to determine which ones have the highest possibility of being misspelled,
• and ensures smooth integration with other data-driven systems.