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What's in a name?


LAS has introduced NameInspector, software designed to bring data hygiene to name databases.

The company says the new product:

  • identifies problem records quickly and easily,
  • helps to understand the distribution of a names database for targeted marketing,
  • discovers areas in data that may need improvement, identifies errors in data entry (such as mismatched fields),
  • uncovers ambiguous or rare names to determine which ones have the highest possibility of being misspelled,
  • and ensures smooth integration with other data-driven systems.


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