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WCM for marketers from SDL

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SDL has introduced Tridion 2011, which includes functional enhancements for marketers, as well as for IT organizations supporting implementation.

The company highlights the new version’s multibrowser support; high-end personalization; multichannel campaign management, including full usage of the mobile channel; as well as overall improvements in areas such as usability, flexibility, performance and visitor intelligence, claims SDL, enabling global brands to achieve highly consistent, relevant customer experiences across multiple channels and languages at any scale.

SDL Tridion 2011 is immediately available for existing customers, as well as for new customer implementations.

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