RoweCom heads east -- Far East

RoweCom has formed a partnership with AsiaSmart.com, a large Internet-based magazine subscription service provider in Asia. AsiaSmart.com, which is located in Singapore, will provide business titles to its Asian clients for the first time by offering RoweCom’s kStore catalog, ultimately reaching 100,000 additional individual users.

RoweCom’s global Web-based solutions enable knowledge-based communities to purchase, manage and use knowledge resources and e-content such as magazines, newspapers, journals and books. Its clients range from Fortune 1000 companies to academic libraries.

AsiaSmart’s magazine catalog includes consumer, trade and professional magazines with subject matters ranging from lifestyle, fashion, business and investment to highly specific topics such as medical research. Its services are available to countries such as Singapore, Malaysia, Hong Kong, Brunei, Taiwan, Thailand, South Korea, China, Philippines, Indonesia, India and Pakistan. AsiaSmart offers more than 200,000 magazine titles.

This partnership is part of RoweCom’s strategy to expand marketshare by establishing distribution partnerships and by increasing its global presence. The Cambridge, MA-based company has already formed partnerships in Canada, the United Kingdom, France, Spain, Australia and New Zealand.