Optika unveils new channel strategy

Over six months have passed since Optika released its eMedia extranet software suite with integrated imaging, workflow and COLD technology. Now, the company is looking to push the product through the channel via its new Advantage Partner Program.

The program focuses on the development and training of Optika's business partners, through specialized training, developer toolkits, an online extranet site with sales/marketing tools and demos, a dedicated sales support staff, and online lead generation tools. The program aims to pass on to premier resellers the knowledge Optika has gained through the development, marketing, sales and support of the eMedia suite.

"Optika is committed to working with its channel partners to ensure the highest quality of service to the end user," stated Optika boss Mark Ruport. "The channel has always been an important part of our sales model, and this program addresses many of the concerns that are usually associated with adapting to a new technology."

Optika's channel partners appreciate the level of attention received through the new program. "We are more excited than ever about the opportunities Optika eMedia and the Advantage Partner Program offer our customers," said Brent Yarborough, president of Information Advantage, an Optika reseller. The program "provides the additional training and support necessary to make eMedia a success and leverages the strengths of experienced business partners."

Dane Meuler, sales manager at Integra Information Technologies, another Optika reseller, is equally impressed with the eMedia suite and the new reseller program that promotes it. "Optika's Advantage Partner Program will allow us to widen our client base," he said. "The training sessions Optika has provided on eMedia are critical to our sales force and will be an instrumental part of our future success with this new clientele."

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