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Openprise Launches Data Orchestration Platform for Microsoft Dynamics 365

Openprise, a provider of data orchestration solutions for marketing and sales, has announced the general availability of Openprise Data Orchestration Platform for Microsoft Dynamics 365.

The Openprise solution aims to automate manual processes that sales automation and marketing automation solutions don’t typically offer, such as list loading, data cleansing and enrichment, account scoring, and others, enabling marketing and sales teams to increase productivity, scale their operations, and boost revenue.

Additional capabilities in Openprise Data Orchestration for Microsoft Dynamics 365 enable account-based marketing activity analysis, data unification, GDPR compliance, campaign attribution, and custom business processes.

Openprise is a single platform designed for CRM, so it has all of the best practices, business logic, and data that companies need to automate key business processes, including custom business processes that are unique to a given company or industry. Companies that implement Openprise are also able to save money and improve efficiency by eliminating dozens of point solutions and simplify their martech stack. 

According to Openprise, because it already has integrations with leading marketing automation solutions, including Marketo, Eloqua, and Pardot, and has an understanding of the roles of the underlying data structures in those solutions, Microsoft Dynamics 365 customers are able to do more using Openprise to complement their native Dynamics 365 integrations than they could with the native integration alone.

The Openprise Data Orchestration Platform is also integrated with the Openprise Data Marketplace, which enables companies to acquire data from third-party data providers and simplify the process of onboarding and normalizing data across different vendors. Using the Openprise Data Marketplace, companies can create their own custom blends of data from multiple providers to dramatically improve match rates and improve the richness of their data. This unique approach helps teams improve their segmentation, lead and account scoring, and lead routing efforts to shorten sales cycles and boost revenue.

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