Network Imaging changes name to Treev

In anticipation of its new product suite, Network Imaging has changed its name to reflect a new focus on document retrieval, storage and management. The change ­ along with the new product suite ­ will be officially announced at the

AIIM show next week in Anaheim. In the end, the name change comes down to market identity, according to Treev president Jim Leto. "Having a name that resonates with customers and accurately communicates what we do is critical to establishing a strong identity in the marketplace." Stemming from the word "retrieve," the new name illustrates "what we're all about: storing, managing and retrieving electronic documents and other content in high-volume, distributed environments," he added. The name change caps off a three-year restructuring effort, which included the installation of a new management team.