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Industry-specific language platforms from SDL


SDL has announced industry-specific language platforms designed to allow organizations to quickly and efficiently serve the needs of their global customers within the industries they operate. The language platforms, a key extension to the language component of SDL’s Customer Experience Cloud, can be integrated to provide seamless delivery of global customer experiences, claims SDL. The eight industries include: travel and hospitality, finance, life sciences, global marketing, IT and software, manufacturing, e-commerce and consumer electronics.

The company explains industry language platforms are out-of-the-box, industry-specific translation solutions comprising both language technology and services that are fully customized for the requirements of each industry to ensure accurate, consistent translations across languages for a more relevant experience. Each platform integrates SDL’s existing translation technology and services and can be further customized to meet a customer’s specific requirements.

SDL reports each industry language platform includes the following:

  • predefined translation workflows that deal with the most common content types of each industry and the associated review and security issues with each;
  • industry-specific automated translation that has been individually customized to each market, providing real-time translation of content at a higher quality point than non-tailored solutions and allowing for greater automation of translation and a greater level of engagement with international audiences;
  • industry-specific terminology pre-populated with common industry vocabulary, which is said to ensure organizations are speaking in a language that their customers will relate to and understand;
  • specialized translation services delivered by SDL’s in-house, in-country domain expert translators and includes solutions for written communication, multimedia, international SEO, product testing and quality evaluation; and
  • customer journey analytics to help track international brand health, campaign and product launch effectiveness and global market opportunities.


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