Customer loyalty management from TIBCO

TIBCO Software has launched TIBCO Engage, which the company describes as a software-as-a-service (SaaS) marketing application that enables businesses to interpret and motivate consumer behavior in real time, through personalized experiences across any channel.

TIBCO explains Engage employs its Fast Data platform and its integration technology, connecting data from existing marketing, sales and external communications channels to a behavioral engine that develops a deep understanding of individual consumer behaviors and motivations. Businesses can instantly apply these newfound insights to drive proactive and personalized consumer experiences.

Built on the Fast Data platform, Engage can quickly scale and be implemented to enable businesses the ability to process data in real time to overcome the increasingly complex challenges of understanding, personally interacting with and retaining customers.

TIBCO highlights the following features and capabilities:

• connectors to relevant sales, marketing and communication channels to capture data and push out messages, offers and content;
• a behavioral engine that blends streams of historical and real-time data to predict customer interests, spot risks and deliver actionable recommendations;
• insights feeding in from the behavioral engine, marketers can implement in real time personalized interactions across any channel, whether with content, inventory or offers;
• a full-service loyalty program management capability, including points management, rewards catalog and reporting;
• a social layer that permeates the platform to aid internal team communication, collaboration and workflow; and
• branded private communities to develop deeper relationships with customers through a fully owned channel.