Business Objects gets predictive

Business Objects (an SAP company) has introduced its Predictive Workbench. The new offering delivers data mining and predictive analytics integrated with BusinessObjects XI 3.0, claimed by the company to be the industry’s first unified business intelligence (BI) platform.

BusinessObjects Predictive Workbench enables people to identify patterns in historical business data and the variables that drive relevant business trends. Decision makers can use this insight to extrapolate future scenarios and work proactively in anticipation of market changes.

Using data mining technology, BusinessObjects Predictive Workbench enables customers to pore over historical business information and create predictive models that can be utilized to solve both horizontal and industry-specific business problems. The predictive models help organizations achieve specific business goals, such as maximizing marketing efforts or designing optimal pricing plans, improving operational efficiencies and, most importantly, gaining agility and competitive differentiation, says Business Objects.