Behind the scenes in search
New solutions are emerging that help connect searchers with content, but established principles also need to be followed. "In the past, users might go to a company's home page and look for information, but now, they are asking questions like what time a store in a particular location is open," noted Erin Jaeger, director of product marketing at Yext. Ideally, onsite search should be integrated with enterprise systems that also help provide as complete a picture of the user as possible.