SiteCatalyst 13 from Omniture

Omniture reports it has developed a new set of Web 2.0 business porcess optimization (BPO) tools designed to increase the productivity and effectiveness of online business professionals.

SiteCatalyst 13 has packaged best-practices expertise and technology for:

• social networking--analyze the value and relevance of user-generated content,
• blogs--measure their consumption and influence,
• rich Internet applications (RIA)--quantify rich-media engagement and abandonment,
• dynamic site search--provide visitors with self-optimizing search results, and
• visitor interaction profiling--one-to-one targeting with complete user profiles.

SiteCatalyst 13 also includes the Online Business Administration Console, key features of which are:

• fast and accurate creation, configuration and management of thousands of report suites, including pre-configured suite templates tailored for specific industries and site types;
• management of user access and permissions for individuals, groups and functions by roles and entitlements;
• support for the deployment and management of multiple currencies and languages;
• automatic generation of data collection code by application type, including Web pages, wireless devices and RIA; and
• open access to external provisioning systems through a Web services API and software developer kit to automate all administrative functionality.