SiteCatalyst 13 from Omniture Oct 27, 2006 This article appears in the issue November/December 2006, [Vol 15, Issue 10] Omniture reports it has developed a new set of Web 2.0 business porcess optimization (BPO) tools designed to increase the productivity and effectiveness of online business professionals.SiteCatalyst 13 has packaged best-practices expertise and technology for: social networking--analyze the value and relevance of user-generated content, blogs--measure their consumption and influence, rich Internet applications (RIA)--quantify rich-media engagement and abandonment, dynamic site search--provide visitors with self-optimizing search results, and visitor interaction profiling--one-to-one targeting with complete user profiles.SiteCatalyst 13 also includes the Online Business Administration Console, key features of which are: fast and accurate creation, configuration and management of thousands of report suites, including pre-configured suite templates tailored for specific industries and site types; management of user access and permissions for individuals, groups and functions by roles and entitlements; support for the deployment and management of multiple currencies and languages; automatic generation of data collection code by application type, including Web pages, wireless devices and RIA; and open access to external provisioning systems through a Web services API and software developer kit to automate all administrative functionality.