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Perfecting the Multi-Channel Web Experience

Register now for this free live Web broadcast
TUESDAY APRIL 12th, 201111:00AM PT / 2:00PM ET
 

Web content management today goes well beyond the marketing department to embrace the many touchpoints that make up your organization's overall Web experience. In fact, it can be argued that it's not about "managing content" at all... it's about using content to enhance the overall experience you create for your customers, partners and employees.

The goal is to make the Web experience relevant and engaging, and today's multi-channel environment won't allow you to limit your vision to your Web channel alone. You must integrate content and access points across the entire organization to create the perfect Web experience. And that includes outside, user-generated content and information from the social networks.

Web content management also encompasses the critical role that collaboration plays within your walls. As content grows, the need for a more collaborative, comprehensive approach to spread ideas throughout the organization - and beyond - is crucial.

In this special one-hour "roundtable" Web event, you will learn:

  • The five challenges of a multi-channel world
  • How WCM can optimize multi-channel engagements
  • Reuse and repurpose content for effective multi-channel publishing
  • Creating value from a truly integrated multi-channel engagement
  • Key ways to reach today's blended-channel customer
  • Integrate social media with a content management platform for a rich end-user experience

Audio is streamed over the Internet, so turn up your computer speakers!

 
MODERATOR  
Andy Moore
Publisher
KMWorld
PRESENTERS
Mike Vertal
President and CEO
Rivet Logic
Rusty Warner
Vice President, Product Marketing
Alterian
Robert Carroll
CMO
SDL Web Content Management
Brett Zucker
Chief Technology Officer
Bridgeline Digital
Join us on April 12th, register here!
 

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