Wednesday, November 7, 2007

Revolutionizing Online Engagement
9:00 a.m. - 10:00 a.m.
Dr. Cindy Gordon, CEO, Helix Commerce
John Jainschigg, VP/Director, CMP World2World, CMP Technology, LLC

This session explores the impact of virtual worlds on revolutionizing market approaches. “Metaverses”, like Second Life, add a rich social dimension to online interaction, while raising the bar on automated interactivity, rich-media delivery, customer relationship management and market metrics. Recent global research evaluating more than 100 plus Second Life experiences from leading Fortune 500 brands such as ABN Ambro, Cisco, Dell, IBM, Microsoft, Pontiac, Telstra, Wells Fargo, etc., is highlighted in terms of the new enterprise and the future impact on business models. Good, bad, and ugly experiences are profiled to create a best practice baseline for metaverse investment. Attendees can meet for continued conversations about the insights and ideas from the session.

Track A - Enterprise of the Future: Strategies

Organizational performance has come to depend on a higher capacity for collaboration, learning, and innovation in order to cope with a fast-changing environment. Harnessing capability and building smarter organizations, critical for attaining higher levels of performance, make up the essence of Enterprise 2.0.

Coffee Break - Visit the Exhibit Hall
10:00 a.m. - 10:30 a.m.
A201: Enterprise 2.0: Enterprise of the Future
10:30 a.m. - 11:15 a.m.
Charles Armstrong, CEO, Trampoline Systems

This session discusses the reality behind the hype surrounding Enterprise 2.0 and the real benefits it can bring to enterprise collaboration and communication. Armstrong talks about the emerging new generation of purebred enterprise applications beyond blogs and wikis. These mesh electronic processes around human behavior rather than requiring users to think or act like a machine. The first generation of information technology (1960–2000) built foundation technologies (e-mail, databases, contact management, etc.) and achieved productivity gains by making humans fit into mechanical processes but marginalized social behavior. With the next generation, Enterprise 2.0, foundation technologies are being reorganized to mesh with human behavior, and productivity gains are achieved by leveraging social behavior and collective intelligence.

A202: Enterprise 2.0 in Action
11:30 a.m. - 12:15 p.m.
Jordan Frank, VP, Sales & Business Development, Traction Software

What do a nonprofit, a global pharmaceutical company, an enterprise software company, a global power company, a financial institution, and a law enforcement agency have in common? They all knocked the KM 2.0 ball out of the park. Using case studies and screen shots from these organizations, Frank shows real enterprises with real results. He highlights their best practices and key success factors ranging from content organization to training and political factors and provides a road map to enterprise KM success.

Lunch Break
12:15 p.m. - 1:30 p.m.
A203: Web 2.0 in the Enterprise
1:30 p.m. - 2:30 p.m.
Ed Chi, Area Manager and Senior Research Consultant, PARC
Lawrence Lee, Director, Business Development, PARC

While the benefits of Web 2.0 social software for greater collaboration, innovation, and knowledge sharing are often discussed, the coordination and interaction costs that occur in social systems are often overlooked. Based on extensive studies of social systems such as and Wikipedia, our speaker has identified a number of factors that need to be managed to realize the full benefits of these systems within the enterprise. For example, some companies are using social tagging systems as a lightweight form of knowledge sharing. Social tagging allows tag structures to emerge naturally instead of requiring users to conform to a rigid taxonomy, but the resulting tag spaces are often very noisy, due to synonyms, misspellings, and morphologies. Chi discovered that the cost to find information in a social tagging system increases as the size of the collection and number of users increase. He discusses PARC’s solution of identifying related tags in the space using semantic analysis and normalizing the tags across the documents in the collection to reduce noise. He shares the results of their research, implementation challenges of the prototype social bookmarking system and search engine, and more.

Coffee Break - Visit the Exhibit Hall
2:30 p.m. - 3:00 p.m.
A204: Enterprise Navigation
3:00 p.m. - 3:45 p.m.
Brad Allen, Founder & CTO, Siderean Software

This session looks at combining the semantic and social Web to bring Web 3.0 to the Enterprise. It discusses relational navigation which identifies relationships dynamically and pivots around the information, maintaining context, and allowing participation in the process. It shares real-world implementations from organizations such as NASA JPL, LII, and Oracle, and illustrates how their discovery was improved by retrieving more relevant results.

A205: Social KM: Portals and Web 2.0 Catalyze your People Advantage
4:00 p.m. - 5:00 p.m.
Ajay Gandhi, Director, Enterprise Social Computing, BEA Systems

Web 2.0 has immense potential as enabling technology for the next era of networked KM. With enterprise portals as the foundation, organizations can leverage blogs, wikis, mash-ups, social search and tagging to dynamically capture and share community knowledge within a social computing framework. Gandhi talks about how enterprise social computing can dramatically improve business user productivity, increase the utility of valuable information and people in your enterprise and drive increased ROI for your existing portal infrastructure. This session also discusses real-world social computing applications that leading companies are using to drive innovation and gain competitive advantage.

Track B - KM 2.0 Strategies, Practices & Tools

The new collaborative and participative world requires new ways of doing things. This series of talks focuses on putting KM into business terms, organizational readiness for new tools, techniques for improving information and knowledge flows, using Web 2.0 tools for KM, and more.
Coffee Break - Visit the Exhibit Hall

Coffee Break - Visit the Exhibit Hall
10:00 a.m. - 10:30 a.m.
B201: Deploying Enterprise Social Software
10:30 a.m. - 11:15 a.m.
Christian Gray, Senior Account Executive, Safari Books Online

This session provides an overview of social networking in the enterprise and describes numerous applications including the use of wikis, blogs, RSS, LinkedIn, and other social tools of in the enterprise. Hear about current research, stories from the field and how you (and your company) can get started   

B202: Organization Readiness for Web 2.0 Tools
11:30 a.m. - 12:15 p.m.
Dave Hersh, CEO, Jive Software
Ann Marcus, Analyst/Consultant, Collaborative Strategies/MCG

A revolution in the way the world communicates is underway. Making sure that your organization’s culture, processes, and technologies can keep up is critical. Web 2.0 technologies allow information to be gathered, analyzed, shared, and reshared in new and amazing ways, but only if your organization is ready to participate. Speakers discuss the evolution and direction of collaboration technology changes, address the impact on culture and communication both behind and across the firewall, and highlight what successful companies are doing to exploit this revolution. They outline how to assess your organization’s readiness to adopt Web 2.0 tools and provide tips on using incentives and rating systems to inspire internal and external collaboration and knowledge sharing. They also share insights on integrating Web 2.0 with other legacy systems and data repositories to leverage knowledge assets now and prepare for the next wave of collaboration technologies (such as The Semantic Web) currently under development.

Lunch Break
12:15 p.m. - 1:30 p.m.
B203: Improving Information Flows
1:30 p.m. - 2:30 p.m.
Dr William S. Hayes, Director of Library & Literature Informatics, Biogen Idec
Todd Berkowitz, Director, Product Marketing, NewsGator
Elise Bunsey, Knowledge Manager, EY
Peter Smith, Sales Director, Factiva Insight & Text Mining, Dow Jones & Company

Automating the assembly and distribution of important company, product, industry, and competitive information throughout the enterprise is revolutionized with RSS. Hear how Biogen Idec, a Fortune 1000 company with market-leading drugs for treating a number of illnesses, has used RSS to get high-value business information into the hands of sales reps. In tracking and understanding issues of concern to clients and anticipating clients’ needs in specific industry sectors, E&Y is leveraging sophisticated text-mining and visualization tools to uncover and communicate industry trends. Hear how the CBK played a key role in the release of Factiva’s Insight tool by including dashboards in portals devoted to communities of practice so that knowledge managers can design charts that quickly convey the most relevant information so that practitioners can easily see changes or relationships.

Coffee Break - Visit the Exhibit Hall
2:30 p.m. - 3:00 p.m.
B204: KM 2.0: Revolution or Evolution?
3:00 p.m. - 3:45 p.m.
Tony Sheehan, Group Knowledge Manager & Associate Director, Arup

The acceleration of Web 2.0 offers many new technologies that, on the face of it, offer the potential to revolutionize organizational knowledge management. In practice, however, their impact within organizations to date has been far less significant than their impact on the Web. From a practitioner’s perspective, this presentation reviews Web 2.0 technologies in terms of their potential for organizational KM and explores the drivers and barriers to their adoption within the enterprise. Sheehan provides examples of adoption both from within Arup and other knowledge enterprises around the world.

B205: Portals for Mortals
4:00 p.m. - 5:00 p.m.
Rachel Carson, Manager, Corporate IT Client Services, Giant Industries, Inc.
Martin Amm, Founder, adenin TECHNOLOGIES Inc.

This case study illustrates the challenges in implementing a corporate Intranet with more than 40 applications, including recruiting, online training, dashboards, content management, and document management. It addresses the issues involved in an enterprise-wide implementation, strategies used and why they were chosen, best practices and lessons learned.

Track C - Innovation & KM

This forward-looking stream of sessions looks at tools and techniques for accelerating decisions, innovations, and knowledge discovery as well as measuring ROI related to innovations. Speakers then analyze the hot new trend toward games, learning, discovery, and user experience and provide insights into what some organizations are doing.

Coffee Break - Visit the Exhibit Hall
10:00 a.m. - 10:30 a.m.
C201: Accelerating Decisions and Innovations
10:30 a.m. - 11:15 a.m.
Steve Barth, Assistant Professor/Chair, Business & Entrepreneurship, Iovine and Young Academy for Arts, Engineering and the Business of Innovation, University of Southern California Reflected Knowledge Consulting
Richard Marrs, Managing Director, The Warren Company

Supporting better, faster decision making is a major imperative for KM practice. This session draws on insights from cognitive psychology and complexity science to reconsider how knowledge workers individually and collectively interact with their information environments and share their perceptions and opinions with important implications for how to support knowledge work. Knowledge, information and data are everywhere in business ecosystems, but the challenge of synthesizing fragmentary signals into actionable intelligence is really more about human cognition and organizational culture than business technologies and organizational structures. We’ll look at structures, practices, and tools that support sense-making and lead to better business outcomes.

C202: Knowledge Drives Innovation
11:30 a.m. - 12:15 p.m.
Dave Pollard, CKO (retired), Ernst & Young; Chartered Accountants of Canada Director, Group Pattern Language Project
Siona van Dijk, Director of Communications, Zaadz, Inc.

The innovation process starts with the customer and the identification of unmet needs. It consists of three stages: the collection, filtering/assessing, and commercialization of ideas. Knowledge drives the first, idea collection stage. Most of the books written on business innovation in recent years have dealt at length with surfacing and harvesting ideas: for instance, assessing how the company differentiates itself from competitors, tapping the “wisdom of crowds” (ideas from employees and customers), conducting idea markets and other ‘open space’ forums to assess urgent needs and possible approaches to them, the use of customer anthropology to observe unarticulated customer needs, conducting “thinking the customer ahead” sessions to assess future customer needs that are just beginning to be recognized, “seeing what’s next” sessions and continuous environmental scans that identify trends, weak signals and developments that present opportunities to innovators and threats to noninnovators. These are all knowledge activities, requiring exemplary research, networking, analytical, filtering, and sense-making skills. Pollard explains, using a real-life case study, how knowledge management can contribute to creating profoundly innovative organizations.

Lunch Break
12:15 p.m. - 1:30 p.m.
C203: Successful Enterprise 2.0 and Social Media: Applying the Web 2.0 Framework in Organizations
1:30 p.m. - 2:30 p.m.
Ross Dawson, Chairman, Future Exploration Network

This session provides deep insights into Enterprise 2.0, including specifically how valuable outcomes are created inside the enterprise from social media and other existing and new KM tools, and how this can best be supported. The framework provides practical insights for organizations wishing to implement social media and Enterprise 2.0 tools, and develop strategies for making these initiatives more valuable.

Coffee Break - Visit the Exhibit Hall
2:30 p.m. - 3:00 p.m.
C204: Collaboration Across Cultures
3:00 p.m. - 3:45 p.m.
Evan Gerber, Principal Consultant, Experience Design, Molecular, Inc.
Susan French Smith, Corporate Knowledge Manager, KEMA

Information management across a global enterprise must account for diverse perspectives, or risk failure. The challenges imposed by language and culture are pervasive, and innovative approaches are required to design, develop, and maintain systems. Gerber draws from practical experience on multiple internationalization projects to clearly illustrate the process and pitfalls inherent in developing for multiple cultures and languages. Smith discusses a recent implementation of a KM program to support KEMA's objective to leverage scale, expertise, and assets across one global services firm for the energy industry, specifically the combination of two distinct yet similar cultures, Dutch and American, which caused interesting modifications to the strategy and implementation. Join our speakers for practical insights, strategies, and lessons learned which are critical to the success of any internationalization project.

C205: Innovation Metrics & ROI
4:00 p.m. - 5:00 p.m.
Laura DeSoto, SVP, Synergy & Innovation, Experian
Matt Greeley, CEO, Brightidea

Experian, the global leader in providing information solutions to organizations and consumers, doesn't just want robust idea generation around new products and processes, it wants to measure the total ROI of an idea, from start to finish. The primary business driver for Experian to 'measure and manage' the innovation pipeline is to boost organic growth to new heights and fully-convey the company's growth potential to analysts and shareholders. With a de-merger planned within weeks of project kickoff, there was much work to be done to quantify the pipeline, give executive visibility to key projects, and track return on investment. Hear how Experian Americas went about applying metrics to innovation, rallying internal support, and applying hard numbers to this often soft or qualitative field. Come and hear their secrets on how they discover game-changing new products, measure ROI and quantify the overall value of the innovation pipeline.   

Track D - Intranet Tools & Practices
Moderator: Richard Geiger, Information & News Consultant

Unlike the first generation of intranets when internal portals were kept by small numbers of individuals and slowly expanded for the use of teams, Enterprise 2.0 intranets are opening up the corporate intranet to contributions from everyone. The resulting explosion of employee-generated content and unbridled access to information presents challenging issues for control and the need for new forms of governance. Join us to learn more about techniques and tools for new Intranet 2.0!

Coffee Break - Visit the Exhibit Hall
10:00 a.m. - 10:30 a.m.
D201: The Long Tail & Wisdom of Crowds Meet Enterprise 2.0
10:30 a.m. - 11:15 a.m.
Jack Jia, CEO, Baynote, Inc.
Jeff Cowan, Director, Marketing Communications, Interwoven Inc.

This session focuses on the business case with numerous examples, of the musthave capabilities for any intranet. Jia outlines the business strategies for an Enterprise 2.0 approach and shares eight specific tips on how businesses can start driving greater productivity immediately. Tips for Enterprise 2.0 intranets include using your employees’ collective wisdom to determine the most sought-after content to reduce rework and misinformation; social search, which recommends the most useful pages within a category or across the internal portal; folksonomy and keyword intelligence, highlighting most useful content; and more.

D202: Second Life & Immersive 3D Worlds
11:30 a.m. - 12:15 p.m.
Chuck Hamilton, 3D Internet EBO and Center For Advanced Learning, IBM Corporation

This session takes a look at what enterprises are doing with Second Life. It provides a short tour, lots of business examples, and some thoughts for use in the future.

Lunch Break
12:15 p.m. - 1:30 p.m.
D203: Social Media & the Enterprise
1:30 p.m. - 2:30 p.m.
Yair Dembinsky, VP Projects, Byon
Ariel Tikotzki, CKO, Small Business, SAP Labs Israel

Dembinsky talks about the use of Web 2.0 tools (wikis, blogs, YouTube, Flickr, etc.) within enterprises, looks at how their usage is very limited, and discusses their applicability within the firewall. Based on his experience, he explains why in the next few years he believes that out of all Web 2.0 tools, wikis will become one of the main KM tools within enterprises. In analyzing the value of wikis, people traditionally focus on the fact that readers can add or update the content. He points out two more important wiki benefits: the availability of all relevant content in one place for our topics of interest, and the ability to navigate associatively between related concepts. He illustrates with real-life case studies in various organizations and shares his view of the future development and directions of wikis and similar tools within the firewall.

Coffee Break - Visit the Exhibit Hall
2:30 p.m. - 3:00 p.m.
D204: Finding: More than Search
3:00 p.m. - 3:45 a.m.
Andrea Alliston, Director of Knowledge Management, Stikeman Elliott LLP

Implementing enterprise search is a challenge with security issues, bad data, and dealing with knowledge connections that come from work in progress. Alliston discusses two alternatives considered when implementing enterprise search to deal with work in progress in a law firm.

D205: Social Media to the Rescue: Fixing a Broken Intranet
4:00 p.m. - 5:00 p.m.
Carmine Porco, Technology Strategist

Organizations build intranets to facilitate communication, encourage collaboration, and streamline processes. Unfortunately, too many of these internal sites have failed to achieve their business objectives and now require fixing. Social software — notably blogs, wikis, and social bookmarking — offer powerful solutions for fixing a broken intranet. And open source content management solutions provide an ideal platform for supporting these applications by enabling organizations to afford experimentation and reduce the innovation cycle. But are these tools a panacea or silver bullet? Join the discussion and talk about how to fix a broken intranet with tried-and-true strategies and how social media could be leveraged to accentuate them.

Exhibit Hall Presentations
Market Intelligence On Demand
10:15 a.m. - 10:30 a.m.
Glenn Hason, President and CEO, QL2 Software

Get a glimpse of how today’s decision makers make use of real-time market intelligence from the Web to make intra day and strategic decisions. Our speaker uses real world examples to illustrate the latest trends in market intelligence.

Beyond Search: New Platform for Next Gen Apps
11:15 a.m. - 11:30 a.m.
John Kreisa, Director, Product Marketing, MarkLogic Corporation

A new platform — the XML content server — has arrived, enabling a new wave of business applications called content applications. Today’s leading-edge content providers and publishers are transforming their search offerings into applications tailored to specific audiences, delivering information products based on knowledge of the users’ roles, their activities, and the overall processes in which they work. This session features examples of content applications used by publishers such as Elsevier, O’Reilly, and Oxford University Press.

Social Search for the Enterprise
12:15 p.m. - 12:30 p.m.
Jeff Cowan, Director, Marketing Communications, Interwoven Inc.

This session discusses what social search is, why organizations would want to use it, and how it can be used to improve on-site search, support and knowledge management. Lots of great examples and tips.

Taxonomy Management Tools
1:15 p.m. - 1:30 p.m.
Michael Shulha, Earley Information Science

Learn what taxonomy tools are out there, how they function, how they integrate with search and content management systems and the ways that a tool can help improve the quality of the taxonomy while demonstrating a solid return on investment.

Decision-Making with Accurate, Ontology-driven, Information Classification
2:15 p.m. - 2:30 p.m.
Inderbir Sidhu, CTO, Fourthcodex

Enabling accurate identification and scoring of financial transactions and news with immediate risks and future implications is an important step in planning and decision-making. By capturing their domain expertise in ontology-based models, this case study illustrates codifying into software the knowledge that will implement their critical, decision-making processes. Semantic models allow components to perform highly-targeted classification and correlation, while eliminating the noise found in structured and unstructured data sources.

Federated Search: True Enterprise Search
3:15 p.m. - 3:30 p.m.
Abe Lederman, President, Deep Web Technologies

Organizational information-content exists in numerous silos accessible through a myriad of individual, incompatible indices-engines. State-of-the art federated search software provides actual enterprise (-wide) single point of search-access to most, if not all, of the information repositories of value to an enterprise, including those beyond the firewall. Hear more about federated search, the companies using it and the products available.

Program Table of Contents

Diamond Sponsors

Platinum Sponsors

Gold Sponsor

Media Sponsor

Co-located with: