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Unleash Transformative Customer Experiences with Knowledge-Powered CRM

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TUESDAY, MAY 1, 2012
11:00AM - 12:00PM PACIFIC TIME (2:00PM - 3:00PM EASTERN TIME)


Customer experience is fast becoming the only differentiator and engine of business growth for most businesses. Knowledge-enabling customer-facing people, processes, and systems through unified CRM and knowledge management can truly transform the customer experience, while increasing revenue and reducing costs.

What are the top trends and the new best practices in knowledge-powered CRM? How can businesses deliver knowledge-enabled customer experiences across customer engagement channels--call center, web, mobile and social? How can they harvest and leverage the best of knowledge from online communities and social networks?

Managers and executives
in the following functions:
  • Contact centers and customer service
  • Customer experience
  • Knowledge management
  • E-business and E-commerce
  • Operations
  • Marketing
  • Community and social management
  • Brand management
  • IT
  • General management
image   Andy Moore
image   Esteban Kolsky
Principal and Founder
ThinkJar, LLC
image   Don Muchow
Product Marketing Manager
eGain Communications Corporation
  Hansen Lieu
Director, Solution Marketing
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