The Web rate of change is accelerating so rapidly, due to the emergence of new contact channels such as social, mobile and the finer slices at the traditional corporate Web presence, that more attention needs to be paid to the many aspects that affect the experience our customers, prospects, partners and employees enjoy... or endure.
It’s no longer simply a matter of publishing content - although for many of us that’s still not as easy as it could be. The bigger challenge is creating engaging interactive experiences when our customers visit our site... or our employees access our intranets... or our partners communicate with us through our various portals and touchpoints.
Because how we manage the delivery of content, through all the diverse and sometimes at-odds channel types, has a direct connect-the-dots relationship to the satisfaction users have with their Web experience with us. The two cannot be considered separate efforts any longer.
Join us for an hour-long exploration...