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At the Heart of a Better Experience - Managing Content for a Multi-Channel World

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The Web rate of change is accelerating so rapidly, due to the emergence of new contact channels such as social, mobile and the finer slices at the traditional corporate Web presence, that more attention needs to be paid to the many aspects that affect the experience our customers, prospects, partners and employees enjoy... or endure.

It’s no longer simply a matter of publishing content - although for many of us that’s still not as easy as it could be. The bigger challenge is creating engaging interactive experiences when our customers visit our site... or our employees access our intranets... or our partners communicate with us through our various portals and touchpoints.

Because how we manage the delivery of content, through all the diverse and sometimes at-odds channel types, has a direct connect-the-dots relationship to the satisfaction users have with their Web experience with us. The two cannot be considered separate efforts any longer.

Join us for an hour-long exploration...

 

AT THE HEART OF
A BETTER EXPERIENCE

 

Our wide-ranging discussion will address many of the challenges facing today's Web, social and mobile relationships, such as:

  • Creating an engaging and consistent experience across an expanding range of digital channels - from smartphones to tablets to the latest social media sites.
  • Whether content management complexity is a natural by-product of creating engaging, interactive customer experiences.
  • Keeping pace with constant change - from new Google algorithms to the latest social app
  • Deciding between open source versus commercial... without making it a religious decision!

Audio is streamed over the Internet, so turn up your computer speakers!

 
MODERATOR
Andy Moore
Publisher
KMWorld
PRESENTERS

Mike Vertal
President and CEO
Rivet Logic

Aaron Dun
Vice President of Marketing & Strategy
Percussion

 
 

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