Once, they thought it couldn’t be done. Then one person climbed Mt. Everest. Then another. Now, it’s a fairly common occurrence. It’s still dangerous and difficult, but it can be done.
It’s time to conquer the mountains of text and data in your organizations.
The integration of unstructured text with data analysis is the next evolution of business intelligence. A minimum of 70% of corporate information is actually unstructured data - freeform text, images, audio and video captured from online and offline sources. That's where text analytics comes in. Because information comes from traditional structured data; insight comes from the integration of that vast amount of unstructured content your organization creates every moment. Easier said than done; only in the last few years have the tools even been available to merge text into the decision-making process. But they’re here now.
Text analytics adds richness to traditional business analysis, revealing trends that might otherwise have gone unnoticed. Making sense of unstructured data, understanding it, acting on it and acting on it quickly... that’s the new information management goal. This is how you can begin to get there.
Join us for this special, highly focused Web event examining the marriage of traditional data analysis with new, advanced text analysis tools.
Specifically, you’ll learn:
- Why integrated methods are critical to text analysis
- How different approaches solve different text questions
- What are the necessary elements for actionable insight
- How organizations have proven the value of text analytics
- The three basic steps to choosing an enterprise text analytics tool
- Text analytics best practices