Thursday, November 2nd

Track A - Future Focus Forum
Focusing on the future is always a challenge for organizations, but our KM gurus, industry experts, authors, journalists, and analysts share their insights, views of trends, and predictions for the future of knowledge sharing and exchange in the enterprise.
The New Shape of Knowledge: Everything Is Miscellaneous
9:00 a.m. - 10:00 a.m.
Dr. David Weinberger, Senior Researcher, Harvard's Berkman Center for Internet & Society

David WeinbergerThe digitizing of information resources allows us to reinvent the basic principles by which we manage and organize knowledge, thereby transforming the shape and authority of knowledge. Debunking linear information models, Weinberger explores how we can get more value from organizational knowledge and expertise by treating knowledge as a miscellaneous collection of data and metadata to be sorted and ordered by users. This approach wrings the maximum potential from what an organization knows — improving information flows, increasing innovation, enabling the power of social knowing to emerge — but it changes the role of experts and knowledge and information managers.


Networking Break — A Chance to Visit the Exhibits
10:00 a.m. - 10:30 a.m.
A301: Controversies & the Future of Knowledge Management
10:30 a.m. - 11:15 a.m.
Dave Snowden, Chief Scientific Officer, Cognitive Edge University of Wales TSD
Richard McDermott, President, McDermott Consulting Henley Business School

Join two thought leaders in KM for an open discussion of some unresolved questions. Bring your own questions and dilemmas. Here are some starters:

  •   In 1995, knowledge was separated into tacit and explicit. Can we really distinguish between them? Is the distinction useful or has it done more harm than good?
  •   As baby boomers retire, many organizations worry about documenting their insights, but what of their knowledge is really useful to retain? And is the knowledge worth retaining documentable anyway?
  • KM technology is certainly critical, but is it overhyped and oversold? How do you synthesize human and machine intelligence in a way that is genuinely valuable?
  • While sharing knowledge is important, isn’t building expertise even more important? And isn’t expertise even more subtle than knowledge?
  • What does the future hold for KM initiatives?
A302: What’s Hot in Enterprise Search
11:30 a.m. - 12:15 p.m.
Stephen E. Arnold, Managing Director, ArnoldIT.com

Arnold talks about metatagging, relevance techniques, social software and where we go from here. He provides his picks for the coming year and gives a glimpse of where we are going in the future.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. - 1:15 p.m.
A303: Enterprise Insights: Analysts & Journalists
1:15 p.m. - 2:00 p.m.
Hugh McKellar, Chair, SharePoint Symposium & Editor-in-Chief KMWorld, KMWorld Magazine
Madanmohan Rao, Editor, The KM Chronicles
Steve Barth, Assistant Professor/Chair, Business & Entrepreneurship, Iovine and Young Academy for Arts, Engineering and the Business of Innovation, University of Southern California Reflected Knowledge Consulting
Dr. Art Murray, CEO, Applied Knowledge Sciences, Inc.
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC

What will the enterprise, the workplace, of the future look like? Will productivity and innovation flourish? These expert industry watchers share their insights into how knowledge and information strategies as well as intranets, portals, and new technologies will support the effective enterprise in the future.

Networking Break — A Chance to Visit the Exhibits
2:00 p.m. - 2:30 p.m.
A304: Enterprise Insights: Industry Experts
2:30 p.m. - 3:15 p.m.
Enterprise Insights: Industry Experts
David Seuss, CEO, Northern Light
Justin Langseth, President & CEO, Clarabridge

What tools are on the drawing board for the workplace of the future? Hear leaders in the industry forecast and share insights about the tools and practices that will enable the enterprise of the future. Know what to look for next year in leading-edge technologies.

Enterprise 2.0: A Look at the Future
3:30 p.m. - 4:30 p.m.
Peter Andrews, Consultant & Author, Innovation Passport

Peter AndrewsBased on his industry knowledge and experience with many organizations, Andrews gazes into his crystal ball and highlights areas that we should pay attention to in the future if we want to create a productive, innovative, and successful enterprise.

Track B - KM 2.0: Social Media for Knowledge Sharing
Social computing and the new “platform for participation” are revolutionizing the way enterprises operate. This track focuses on the use of blogs, wikis, and blikis (a combination of blogs and wikis) as well as other social tools. Learn about emerging ways to share and exchange knowledge in your environmen
The New Shape of Knowledge: Everything Is Miscellaneous
9:00 a.m. - 10:00 a.m.
Dr. David Weinberger, Senior Researcher, Harvard's Berkman Center for Internet & Society

David WeinbergerThe digitizing of information resources allows us to reinvent the basic principles by which we manage and organize knowledge, thereby transforming the shape and authority of knowledge. Debunking linear information models, Weinberger explores how we can get more value from organizational knowledge and expertise by treating knowledge as a miscellaneous collection of data and metadata to be sorted and ordered by users. This approach wrings the maximum potential from what an organization knows — improving information flows, increasing innovation, enabling the power of social knowing to emerge — but it changes the role of experts and knowledge and information managers.


Networking Break — A Chance to Visit the Exhibits
10:00 a.m. - 10:30 a.m.
B301: Enterprise Blogs for Knowledge Exchange
10:30 a.m. - 11:15 a.m.
Ted Graham, COO, Operator, Inc. HotSpex
Nicole C. Engard, Vice President of Education, ByWater Solutions

There are many uses and applications of blogging within the enterprise. Graham highlights many of those using lots of examples and stories from a large multinational organization. Engard talks about using blogs and wikis on the staff intranet to share knowledge and collaborate in a small organization. Gain strategies and tips from our practitioners for using new tools and blogs in your enterprise.

B302: Social Media & the BBC
11:30 a.m. - 12:15 p.m.
Euan Semple, Director, Conference Chair, & Author, Euan Semple Ltd

This session discusses how traditional knowledge-sharing models, approaches, and behaviors were turned upside down at the BBC when social media were introduced. Semple discusses their impact and changes in culture and knowledge flows at the BBC. He looks forward and describes his vision of the new working environment for the innovative enterprises based on the implementation of social media.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. - 1:15 p.m.
B303: Enterprise Blogs & Wikis: The KM 2.0 Path
1:15 p.m. - 2:00 p.m.
Jordan Frank, VP, Sales & Business Development, Traction Software

Web 2.0 tools are touted to do 80% of what companies paid millions of dollars to do in the ’90s. Blogs and wikis are opening a wide door to collaboration
by providing new freedoms to knowledge workers. The presentation discusses the difference between blogs and wikis, and their likely convergence course. It explores the “typical” use, business need, and technical implementation of wikis and provides working examples from the pharmaceutical, financial, and government worlds in which deployment of the technology achieved its intended results.

Networking Break — A Chance to Visit the Exhibits
2:00 p.m. - 2:30 p.m.
B304: KM 2.0: Ask the Experts
2:30 p.m. - 3:15 p.m.
Dave Pollard, CKO (retired), Ernst & Young; Chartered Accountants of Canada Director, Group Pattern Language Project
Euan Semple, Director, Conference Chair, & Author, Euan Semple Ltd
Jordan Frank, VP, Sales & Business Development, Traction Software

Where is KM going? What are the key areas to focus on in the coming year? How do you present knowledge sharing and exchange in the enterprise to illustrate its ROI and positive impact on the bottom line? What KM strategies will help organizations to innovate and be innovative? Join this interactive discussion for tips and ideas to take back and try in your organization.

Enterprise 2.0: A Look at the Future
3:30 p.m. - 4:30 p.m.
Peter Andrews, Consultant & Author, Innovation Passport

Peter AndrewsBased on his industry knowledge and experience with many organizations, Andrews gazes into his crystal ball and highlights areas that we should pay attention to in the future if we want to create a productive, innovative, and successful enterprise.

Making Content Findable & Usable
Moderator: Jane McConnell, Digital Workplace Strategic Advisor, NetStrategy/JMC
Connecting content and presenting content in useful and useable ways requires a good understanding of the kinds of topics covered in this track. Whether you are considering folksonomies, organizing structured content, or delivering content via RSS feeds, this is a track you won't want to miss.
The New Shape of Knowledge: Everything Is Miscellaneous
9:00 a.m. - 10:00 a.m.
Dr. David Weinberger, Senior Researcher, Harvard's Berkman Center for Internet & Society

David WeinbergerThe digitizing of information resources allows us to reinvent the basic principles by which we manage and organize knowledge, thereby transforming the shape and authority of knowledge. Debunking linear information models, Weinberger explores how we can get more value from organizational knowledge and expertise by treating knowledge as a miscellaneous collection of data and metadata to be sorted and ordered by users. This approach wrings the maximum potential from what an organization knows — improving information flows, increasing innovation, enabling the power of social knowing to emerge — but it changes the role of experts and knowledge and information managers.


Networking Break — A Chance to Visit the Exhibits
10:00 a.m. - 10:30 a.m.
IA301: Best Practices for Intranet Search
10:30 a.m. - 11:15 a.m.
Best Practices for Intranet Search
Avi Rappoport, Search Quality and Relevance Consultant, Search Tools Consulting, Inc.

A search engine can bridge the gaps on intranets and help employees locate the information they need, even for enterprises with disparate data sources and hundreds of ungoverned servers. Using search conventions from the Web and principles such as completeness and transparency, a relatively simple full-text search engine is a good basic start. Information needs analysis then provides a guide for enriching search, adding specialized engines, taxonomy integration and entity extraction, improving access to high-value content. This session is full of lessons learned, examples, and tips for enhancing your intranet search.

IA302: Ten Tips for Intranet Search Selection & Implementation
11:30 a.m. - 12:15 p.m.
Ten Tips for Intranet Search Selection & Implementation
Martin White, Managing Director, Intranet Focus Ltd, UK

Consultant and practitioner White shares his top tips for getting your specification requirements right the first time, selecting a search engine/appliance, and making Intranet Search work post-installation.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. - 1:15 p.m.
IA303: Creating Usable Structured Content
1:15 p.m. - 2:00 p.m.
Creating Usable Structured Content
Deborah Kenny, Vice President & General Manager, Learning Solutions, Information Mapping, Inc.

Most KM initiatives depend on a large number of authors to create and contribute clear, well-structured content that can be indexed, categorized, found, and used to answer questions and support job performance. But not all authors have the knowledge, skills, or experience needed to write effective content for a KM environment. This session discusses a powerful standard and approach for creating effective modular content that can be easily found, used, and reused to support job performance. Attendees will learn how thousands of leading organizations worldwide have taught their content authors and communicators to categorize content into six information types based on the user's purpose, apply seven research-based principles for organizing and structuring content effectively, and use two new units of information to create modular content.

Networking Break — A Chance to Visit the Exhibits
2:00 p.m. - 2:30 p.m.
IA304: Creative Content Strategies
2:30 p.m. - 3:15 p.m.
Creative Content Strategies
Brian Kellner, Director, Product Management, NewsGator
Andrew Bernstein, CEO, Cymfony

Kellner talks about using RSS (Really Simple Syndication) for portal and Intranet personalization. He talks about how adding RSS feeds within a portal/intranet environment can save employees time and effort by having one central location for all company, department, internal content, as well as external content in one centralized location. Bernstein uses case studies and research to illustrate how dashboards can provide organizations with actionable intelligence to make business decisions. Dashboards offer a comprehensive view to capture and analyze content and can provide dynamic insight into consumer preferences, employee concerns, competitor strengths and weaknesses, and emerging threats and opportunities.

Enterprise 2.0: A Look at the Future
3:30 p.m. - 4:30 p.m.
Peter Andrews, Consultant & Author, Innovation Passport

Peter AndrewsBased on his industry knowledge and experience with many organizations, Andrews gazes into his crystal ball and highlights areas that we should pay attention to in the future if we want to create a productive, innovative, and successful enterprise.

Collaboration
The New Shape of Knowledge: Everything Is Miscellaneous
9:00 a.m. - 10:00 a.m.
Dr. David Weinberger, Senior Researcher, Harvard's Berkman Center for Internet & Society

David WeinbergerThe digitizing of information resources allows us to reinvent the basic principles by which we manage and organize knowledge, thereby transforming the shape and authority of knowledge. Debunking linear information models, Weinberger explores how we can get more value from organizational knowledge and expertise by treating knowledge as a miscellaneous collection of data and metadata to be sorted and ordered by users. This approach wrings the maximum potential from what an organization knows — improving information flows, increasing innovation, enabling the power of social knowing to emerge — but it changes the role of experts and knowledge and information managers.


Networking Break — A Chance to Visit the Exhibits
10:00 a.m. - 10:30 a.m.
IB301: Integrating Collaboration & Knowledge Exchange
10:30 a.m. - 11:15 a.m.
Integrating Collaboration & Knowledge Exchange
Karen Ughetta, Director, IBM Collaboration and Knowledge, IBM Corporation

Many studies recognize that over 70% of business learning occurs on the job, and IBM is focused on making the work environment a rich learning environment. This session describes how IBM is integrating learning, collaboration, and knowledge exchange into its workplace and role-enabled portlets. It describes a roadmap for creating knowledge value chains to surface expertise and differentiated knowledge in portals and learning solutions.

IB302: Intranets for Improved Decision Making
11:30 a.m. - 12:15 p.m.
Intranets for Improved Decision Making
Gordon Vala-Webb, CEO, Building Smarter Organizations Board member, International Association of Innovation Professionals

The success or failure of an organization can only be understood in terms of the cumulative success or failure of the thousands of separate decisions it makes every day. And those decisions are only as good as the knowledge that guides them and the processes used to apply that knowledge. When you put decision-making at the center of your KM effort, you get maximum traction for your KM and intranet efforts. This session features real-life examples from a KM practitioner that focus on answers to the following key questions: What are the different types of decisions and how do they support your business strategy? Why does volume matter? Who is making the decisions and how are they doing it? How can KM and portals help?

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. - 1:15 p.m.
IB303: Aligning Customer Support with a Changing Business Model
1:15 p.m. - 2:00 p.m.
Aligning Customer Support with a Changing Business Model
Kim Ohlrogge, Offering Lead for the Sun Knowledge Connection (SKC), Sun Microsystems

Sun Microsystems recently embarked upon a bold strategy to open-source its entire software portfolio. Under this business model, after customers evaluate and deploy Sun's open-source software, they are likely to purchase the services needed to keep their systems running - including support and education. This session shares Sun's journey to revamp its customer service function to reduce costs, satisfy the self-service demands of its user community, and support the new open-source business model. It discusses how to organize a cross-functional team to ensure project success, properly define requirements and measure key performance indicators, including deflection and escalation metrics, build consensus and buy-in from all constituents that resolving problems online is easy and more efficient than assisted service channels, manage and normalize the vast amounts of knowledge and data used to support customers, and effect the cultural change required to make the initiative a success with customers.

Networking Break — A Chance to Visit the Exhibits
2:00 p.m. - 2:30 p.m.
IB304: SharePoint Tips & Tricks
2:30 p.m. - 3:15 p.m.
SharePoint Tips & Tricks
Debora Seys, Senior Consultant, CalAmp Enterprise Solutions
Eradin Maldonado, Consultant

Administering a Microsoft Windows SharePoint Services team site can be a confusing and frustrating experience. It can also be a gratifying experience as you watch your team take advantage of the tool to collaborate and facilitate project and group activities. From configuring users to building your home page, there are so many choices and menus and options that it's difficult to keep them all straight! If you are in the midst of setting up or managing a SharePoint site for your team, you'll get a lot out of this presentation which is geared to new users and designed to shorten your learning curve by giving you the benefit of experience in setting up several sites for a variety of teams and business needs.

Enterprise 2.0: A Look at the Future
3:30 p.m. - 4:30 p.m.
Peter Andrews, Consultant & Author, Innovation Passport

Peter AndrewsBased on his industry knowledge and experience with many organizations, Andrews gazes into his crystal ball and highlights areas that we should pay attention to in the future if we want to create a productive, innovative, and successful enterprise.

Program Table of Contents

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