TJ Keitt

Forrester Research

RESEARCH COVERAGE: Collaboration Platforms, Customer Experience, Enterprise Collaboration, Go-To-Market Strategies, Information & Knowledge Management, Instant Messaging, Marketing & Advertising, Messaging, Product & Solutions Strategies, Sales, Marketing, & Product Strategy, Serious Gaming, Social Computing & Web 2.0, Virtual Worlds, Web Conferencing RESEARCH FOCUS: TJ serves Content & Collaboration Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partners, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps Content & Collaboration Professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times. PREVIOUS WORK EXPERIENCE: Prior to joining Forrester, TJ was an analyst at a new product development firm conducting voice of the customer and litigation-related market research for technology and other firms. EDUCATION: TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

KMWorld 2012

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