Saratendu Sethi is Senior Director, Advanced Analytics at SAS Institute Inc. He leads SAS’ software development and research teams for Text Analytics and Cognitive Computing. Mr. Sethi has extensive experience in building global R&D teams, launching new products and business strategy. Perennially fascinated by how technology enables a creative life, he is a staunch believer in transforming powerful algorithms into innovative technologies. At SAS, his teams develop machine learning, cognitive and semantic enriched capabilities for unstructured data/multimedia analytics. He joined SAS Institute through the acquisition of Teragram Corporation, where he was responsible for the development of natural language processing and text analytics technologies. Prior to joining Teragram, Mr. Sethi held research positions at IBM Almaden Research center and Boston University specializing in computer vision, pattern recognition and content-based search.