Connect with Colin McFarlane

Colin McFarlane

Director, Content Strategy & Sourcing
EY


Picture of Colin McFarlaneColin leads EY’s global Content Strategy & Sourcing function, focused on strategic content planning, knowledge harvesting and curation, and building world-class content management capability to drive success in the market and enable exceptional client service. His career spans over 20 years in multiple knowledge management and content roles at EY, embracing people, process technology and culture initiatives. Colin’s particular focus and areas of experience include: •Global content strategy and strategic content sourcing process and execution •Leadership of globally integrated, multi-cultural teams operating seamlessly across borders •Strategy development, program oversight, and implementation of content management architecture and infrastructure •Process development and measurement, including content performance and optimization.

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